Marketing & PromotionSocial Media & Networks

LinkedIn Marketing Hero

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Course Overview

LinkedIn is the ‘social network’ for work. No matter what trade you are in; with LinkedIn, you can grow your network and connect with people who can bring you wonderful new opportunities. In this course, we start from the very basics. We show you how to create a professional LinkedIn profile; how to connect with influential leaders in your industry; how to get noticed by them; how to grow your professional network; how to be noticed by your peers and how to establish a rapport that translates into results. This course is targeted at beginners, but leads into intermediate-level topics. We guide you through the basic setup to negotiating the LinkedIn algorithm, to using the LinkedIn Pulse and even using LinkedIn advertising to get more sales and leads. Do look at the course table of contents to get an idea of what you’ll learn.

What You'll Learn?

  • Using LinkedIn for marketing
  • Setting up a great LinkedIn profile for success
  • Creating connections with important people
  • Establishing a noticeable public presence on LinkedIn
  • Professionals
  • Business Owners
  • Job Seekers
  • Internet Marketers
  • Basic knowledge of Internet
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile, tablet and desktop

Course Content

  • Introduction
    • Introduction

      00:01:24
  • Getting Started with LinkedIn
    • What is LinkedIn?

      00:02:46
    • LinkedIn VS Facebook and Twitter

      00:04:29
    • What can you use LinkedIn For?

      00:02:32
    • How to use this course

      00:02:52
  • Building your LinkedIn Profile
    • How to Create a LinkedIn Profile

      00:02:30
    • 7 Common Mistakes to Avoid In Your LinkedIn Profile

      00:06:24
    • What to Use in Your LinkedIn Photos

      00:02:50
    • Crafting Your Professional Summary

      00:03:06
    • Setup your Custom LinkedIn Profile URL

      00:01:40
    • Getting Your Recommendations on LinkedIn

      00:02:56
    • Selecting the Right Background Picture

      00:01:42
    • Making it Easier For People to Reach Out to You

      00:02:08
    • Writing a Great Headline for your Profile

      00:02:56
  • Build Your LinkedIn Network
    • Crafting Your Professional Story

      00:02:00
    • Engaging and Connecting with Leaders in Your Niche

      00:02:23
    • Joining and Communicating in Groups

      00:02:28
    • Building Connections by Engaging on People's Posts

      00:01:29
    • Asking for Introduction and Leads

      00:03:39
  • Crafting content on LinkedIn
    • Your LinkedIn Feed

      00:03:12
    • What is LinkedIn Pulse

      00:02:53
    • Creating Content on LinkedIn

      00:02:02
    • Using Videos to Grow Your Personal Brand

      00:02:18
    • How to Craft Content for LinkedIn Pulse

      00:03:00
    • Writing Effective and Engaging Articles

      00:02:17
  • Marketing with Pages on LinkedIn
    • Setting Up a LinkedIn Page

      00:04:55
    • LinkedIn Page Posting Strategy

      00:02:59
  • LinkedIn Groups
    • How to Setup a LinkedIn Group

      00:02:45
    • How to Grow Your LinkedIn Group

      00:02:32
    • How to Manage Your LinkedIn Group

      00:02:08
    • Keeping Your LinkedIn Group Active and Engaging

      00:02:28
    • How to Get People to Post on Your LinkedIn Group

      00:02:23
  • Managing Your Contacts
    • Finding Your Ideal Contacts on LinkedIn

      00:03:14
    • Sending a Good Connect Request

      00:03:44
    • Downloading Your LinkedIn Contacts

      00:02:20
    • How to Find Email Addresses of Your Leads

      00:01:57
  • Messaging Your Leads
    • Correctly Reaching Out to a Contact Through Messages

      00:04:28
    • How to Schedule Appointments Through Messages

      00:03:06
    • Following Up Correctly

      00:04:29
  • LinkedIn Advertising
    • LinkedIn Advertising Overview

      00:06:22
Original price was: $77.00.Current price is: $47.00.
  • Course Level Beginner
  • Lessons 40
  • Duration 2 hr
  • Additional Resource 0
  • Last Update June 29, 2025